Viglacera Corporation - JSC received the Honor of Forbes "Top 50 leading brands in Vietnam by 2020"
On December 17, 2020, Forbes Vietnam Magazine held a Ceremony to honor and award certificates for the top 50 Vietnamese brands in 2020. In the list of the top 50 brands in 2020 announced by Forbes, Viglacera Corporation was honored in the field of Building Materials with a brand value of 19.7 million USD.
Representative of Viglacera Corporation, Deputy General Director Nguyen Minh Khoa received honor from Forbes Vietnam
Viglacera Corporation is a leading manufacturer of building materials in Vietnam. In addition to focusing on the green science and technology revolution in the construction material industry by investing, producing and improving the quality of environmentally friendly building materials, in the epidemic time, with the desire accompanying with the community and spreading positive energy with the message "Viglacera - wash your hands and fight Covid" to protect everyone's health, Viglacera office employees and factory workers together covered the choreography "Ghen Co Vy". Customers will be given a free combo of hand sanitizer and mask when purchasing Viglacera products.
Besides, during the outbreak of the epidemic, Viglacera had a practical action that was the wash basin sponsorship program at major hospitals in Ho Chi Minh city. This is one of the activities in the series "Journey to Create Healthy Living Space". The Corporation also opened an online sales channel right on the website: www.viglacera.vn to serve customers as much as possible during social distancing.
At the Honoring Ceremony, Forbes Vietnam also held a Branding Conference 2020 with the theme "Branding in the COVID-19 era"
The results and great contributions to the building materials industry and the society have partly created Viglacera's brand value. With steady strides, VIGLACERA Corporation will continue to strive and put more effort to maintain its leading position in the field of construction materials production and real estate investment and trading in Vietnam, and to step by step affirm its position in the international market.
Forbes50 published link: Forbes Vietnam opens Brand Conference 2020: How has the value of leading Vietnamese brands changed after 5 years? | Forbes Vietnam (forbesvietnam.com.vn)
The list of the top 50 brands in 2020 announced by Forbes Vietnam, ranked by industry. Most have a history of more than 10 years, long enough for companies to establish their name. The total brand value of the list of 2020 reach more than 12.6 billion USD.
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Forbes Vietnam conducts the poll in 2020 in the context that the Vietnamese economy and the world are strongly affected by the Covid-19 pandemic. The list marked the rise of the group of stocks that were defensive or less directly affected by epidemics such as: pharmaceuticals, construction, consumer goods, materials, finance, etc. Forbes Vietnam positively comments: Companies on the list in 2020 have a strong foundation, not only having good business results in 2019 but also expecting to be resilient in the context of Vietnam's economy facing the most challenges in the 10 last year. Calculation method: Forbes Vietnam made this list according to the evaluation method of Forbes (USA), calculating the role of brand contribution to the business performance of the company. The most valuable brands are the brands that make up a great deal of revenue in the industries in which the brand plays a key role. After making a preliminary list of more than 100 companies with strong brands, products with high coverage and awareness to consumers, Forbes Vietnam calculates pre-tax income and interest, then determines the price. contribution value of intangible assets. The calculation is based on the financial statements of the companies. The income that the brand brings to the business is determined from the contribution value of the intangible asset after the corporate income tax has been applied and distributed according to the contribution of the brand in each industry. The overall brand value is determined by the average P / E (price earning per share) of the industry in the region. For unlisted companies, we use the same industry comparison method, listed size to determine brand value. Quantitative calculation process with assistance of Ban Viet Stock JSC. |
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