VIGLACERA ACCOMPANIES THE “CREATIVE CONVERGENCE” PROGRAM & THE COMPETITION “IDEAS FOR SOCIAL HOUSING DESIGN PROTOTYPES”
The Hanoi Creative Design Festival 2026, staged along the space surrounding Hoan Kiem Lake, is rising above the framework of a conventional cultural and artistic event. The Festival aspires to become an urban creative institution—a place where new ideas for the people of the Capital converge, are experimented with, and widely disseminated. Viglacera is honored to be a beautiful highlight within this “Creative Convergence” flow. At the same time, the name Viglacera was solemnly announced at Dong Kinh Nghia Thuc Square during the Award Ceremony of the Competition “Ideas for Social Housing Design Prototypes – Towards Sustainable Solutions”, as Viglacera proudly assumed the role of Competition Sponsor.
Viglacera Ha Long – A Sensory Highlight in the “Creative Convergence” Performance Space
The annual Hanoi Creative Design Festival, held continuously since 2019, has consistently carried the spirit of “awakening” heritage, connecting young people with the community, and promoting policies for the development of the Capital’s creative economy. Throughout this journey, Viglacera has accompanied the Festival and has always left profound and lasting impressions.
The 2026 Creative Design Festival embodies a shift in mindset—from merely “organizing a festival” to “building an urban creative ecosystem,” embracing interdisciplinary thinking and connectivity: Visual Arts – Design – Technology – Architecture – Sound – Data – Handicrafts – Performance… all aiming to create multi-sensory experiences. With this objective, the Organizing Committee decided to select Viglacera Ha Long’s unplastered masonry bricks for artistic exploration and installation, presenting them as a new form of art grounded in traditional values.
The installations along the promenade around Hoan Kiem Lake created many striking surprises for the Capital’s public. Amid the legendary Hoan Kiem Lake space—like layers of familiar memories awakened within the rhythm of contemporary creativity—the red bricks appeared rustic, simple, yet intentionally arranged. Individual bricks came together, no longer “aligned in straight, orderly rows” as they have been perceived for centuries. Instead, they transformed, forming fluid and flexible structures, while still evoking the pure beauty of traditional materials.
Continuing along this stream of memory, many other Viglacera Ha Long products—such as terracotta fish-scale roof tiles and unplastered bricks—also created remarkable highlights, illustrating how traditional materials are being reimagined to narrate stories of creativity. In this context, materials are no longer a “hidden corner” behind architectural works; instead, they become active participants in the narrative of architecture, art, and culture, contributing to the formation of contemporary urban spaces that simultaneously honor the sustainable values beneath the surface.
Viglacera Sanitary Ware and Tiles Accompany Ideas Shaping a Sustainable Future
The Vietnam Association of Architects has announced the results of the Competition “Ideas for Social Housing Design Prototypes – Towards Sustainable Solutions.” The program was directed by the Ministry of Construction and the Vietnam Association of Architects, and organized by Architecture Magazine, aiming to select highly applicable social housing design solutions that meet the requirements of industrialization, modernization, and sustainable development.
By accompanying the Competition, Viglacera once again reaffirmed its steadfast commitment to sustainable development. With a journey spanning more than half a century, Viglacera sanitary ware products have been present in numerous key social housing projects nationwide, contributing to improved living quality, efficient resource utilization, and the dissemination of green living values within the community.
For Viglacera, sustainable development is not merely a long-term strategy—it is a commitment to accompany society, realized through practical, synchronized bathroom solutions that are durable, safe for human health, environmentally friendly, and designed to enhance everyday comfort and living experiences.
