VIGSA LAUNCHES, IGNITING SPRING WITH THE SPIRIT OF “RESONANCE - RISING UP”
The Launching event of Viglacera Sanitary Ware Company Limited (VIGSA) officially took place on 26/02/2026. The establishment of VIGSA on the basis of consolidating the previously existing sanitary ware and faucet manufacturing and trading units of the Corporation marks a new chapter in the strategy to elevate brand position and build sustainable value for Viglacera. Conducting the important ceremony with the core message “Resonance - Rising up”, VIGSA affirms strong connection on a solid foundation and the aspiration to break through thanks to technological depth together with valued partners and customers.
Speaking at the ceremony, Mr. Nguyen Van Tien – Chairman of the Members’ Council of VIGSA emphasized that the birth of the company is an inevitable step to streamline the apparatus and enhance operational efficiency in the context of fierce competition. In response to the question: “Why restructure and establish Viglacera Sanitary Ware Company Limited (VIGSA)?”, Mr. Tien answered concisely: “The core objective of VIGSA is to concentrate resources and unify governance to create overall breakthrough strength”. Mr. Tien pointed out that the soul of this renewal lies in 6 core pillars, among which investment in developing foundational segments, specifically deepening production automation and digital transformation, is considered one of the foremost strategic levers. All revolve around three factors: Complying with development rules; ensuring sustainable growth; enterprises need to adapt to the current situation and competitive pressure of the market.
Responding to the expectations of distributors who have long been associated with the Viglacera sanitary ware sector for the new unit, Mr. Tien clearly analyzed the Company’s strategic objectives. In parallel are action steps regarding investment and development work for core foundational segments such as design research - production automation - brand - digital transformation - market development - corporate culture.
In the coming time, there will be many changes in capacity - quality - rearrangement of production locations towards creating momentum for deep specialization to take place at VIGSA. The challenges of the digital transformation process have been clearly identified by the Company and efforts are being made to seek highly reputable partners to implement it, soon turning it into efficiency for the enterprise and customers. However, along with that will be challenges that very much need partners and clients to understand, empathize, unite, and share in order to overcome.
The atmosphere of the VIGSA Launching Ceremony continued to become more solemn and highly focused when General Director Le Anh Tuan shared about the Company’s Vision - Mission along with planning steps to concretize this ambition. Trust within the distributor network was clearly demonstrated when the step-by-step research and product development to perfect a synchronized bathroom ecosystem and enhance competitiveness for VIGSA was presented in an overview action diagram by General Director Le Anh Tuan. When the time to complete new designs is shortened from 6 months to 30 days, when capacity increases thanks to accelerating automation, the shortage situation will be fundamentally remedied. Commitments made to deliver high-quality sanitary ware products “Made by Viglacera”, forged by modern technology and the intelligence of Viglacera people were summarized succinctly: “VIGSA commits to long-term companionship with customers and partners, on the foundation of quality, reputation and sustainable development”.
The Company Launching ritual with the image of a blazing flame, symbolizing the originating energy sources in the universe, combined with intelligence, labor strength, and the enthusiastic spirit of Viglacera people. The Company’s leadership together performed the ritual to light the symbol opening the new journey of VIGSA in the presence of numerous valued partners and customers. This is not merely a simple announcement milestone, but a commitment to resonance of trust to jointly head toward a more explosive new development journey.
The “Ma dao khai xuan” banquet afterwards created a warm connection space between VIGSA and partners in the distribution system trading the Company’s products. Especially, on the occasion of the God of Wealth Day, the activity "Sowing joy at the beginning of the year" brought lucky gifts to customers, along with wishes for a prosperous and smooth Binh Ngo New Year. The event closed but opened up extensive cooperation opportunities, continuing to write the success story of the Viglacera sanitary ware brand on the journey of creating better living spaces./.
