THE NEXT FLOW – MOVING FORWARD, TOGETHER

Every flow begins at its source. Every journey toward prosperity is nurtured by enduring values and trust built over time.

On July 13, 2026, at Dhawa Ho Tram (Ho Chi Minh City), Viglacera Tien Son JSC successfully hosted "THE NEXT FLOW – MOVING FORWARD, TOGETHER," bringing together nearly 200 valued customers from across the country. More than simply a customer appreciation event, the program marked the beginning of a new chapter of growth, where Viglacera Tien Son and its nationwide distribution network reaffirmed their commitment to moving forward together through lasting partnership.

More than an appreciation event, "The Next Flow – Moving Forward, Together" also provided an opportunity for Viglacera Tien Son and its partners to reflect on the first six months of 2026—a period marked by significant market changes and challenges.

As the market continues to evolve rapidly and the ceramic tile industry enters a new era of competition driven by technology, the presence of nearly 200 customers from every region of Vietnam stood as the clearest testament to a partnership cultivated through years of mutual trust. Beyond business figures and commercial achievements, what truly defines Viglacera Tien Son today is the confidence, loyalty, and continued support of its customers throughout every stage of the Company's development.
 

Discovering a New Generation of Ceramic Tiles: When Trends Are Brought to Life Through Technology

One of the highlights of the event was the exhibition and hands-on experience featuring Viglacera Tien Son's latest product collections, developed through extensive research into emerging material trends and the increasingly sophisticated demands of the market.

For the first time, guests had the opportunity to experience Viglacera's 120 × 180 cm large-format tiles, 120 × 120 cm large-format tiles, 60 × 120 cm wood-look tiles with decorative printed patterns, and CNC-cut decorative products crafted from 120 × 120 cm tiles. These product lines are expected to become key additions to the Company's portfolio in the coming years.

The 120 × 120 cm large-format tiles create expansive, seamless spaces by minimizing grout lines, delivering a refined and contemporary aesthetic. Manufactured on advanced production lines, the tiles feature excellent flatness, full-body glossy glazed surfaces, and consistent color quality, meeting the increasingly stringent requirements of commercial buildings, hotels, resorts, and premium residential developments.

Meanwhile, the 60 × 120 cm wood-look tile collection introduces a fresh design approach through distinctive decorative patterns inspired by lotus leaves, bamboo leaves, herringbone motifs, and other natural elements. Its larger format expands application possibilities for both wall and floor installations while creating highly continuous surfaces. The Carving surface finish, combined with protective glazing technology, faithfully reproduces the beauty of natural wood while ensuring long-lasting color stability and pattern durability.

Each new product launch represents far more than an expansion of the Company's product portfolio. It is the result of continuous investment in technology, research, and development, reflecting Viglacera Tien Son's commitment to delivering increasingly advanced building material solutions to the market.

Dialogue for Shared Growth – Partnership Beyond Commitment

The seminar held during the event created a valuable platform for direct dialogue between Viglacera Tien Son's leadership and distributors from across the country. Questions regarding product strategy, technology, sales policies, marketing support, and distribution network development were addressed openly and candidly by the Company's management.

Sharing the Company's strategic vision, Mr. Doan Hai Mau, Chairman of the Board of Directors of Viglacera Tien Son JSC, stated that alongside other strategic priorities, research and development (R&D), marketing, and digital transformation will be the Company's key investment areas over the next five years to strengthen competitiveness and enhance brand value. Accordingly, Viglacera Tien Son will continue expanding its mid- and high-end product portfolio, with particular emphasis on the Eurotile and Vasta Stone brands, while further developing products across all size categories under the Viglacera brand, enhancing product quality, diversifying surface finishes, and creating collections with distinctive identities.

From a market perspective, Viglacera Tien Son will further strengthen its investment in Trade Marketing by upgrading showroom display systems, enhancing sales support materials, and developing product stories that resonate more effectively with end consumers. At the same time, the Company is progressively implementing digital transformation in management and order processing to strengthen connectivity with its distribution network, improve supply chain responsiveness, and enhance operational efficiency.

Addressing the event, Mr. Le Tien Dung, General Director of Viglacera Tien Son JSC, emphasized: "At Viglacera Tien Son, we have always regarded the success of our distribution network as a true measure of the Company's own growth. We are committed to standing alongside our partners through high-quality products, professional services, and effective support policies, creating greater business value, expanding market opportunities, and fostering sustainable growth together."

He further affirmed that Viglacera Tien Son will remain committed to its mid- to high-end market positioning, continuing to develop high-quality building material solutions that meet diverse demands ranging from residential housing to premium developments such as hotels, resorts, and large-scale projects. With an annual production capacity of approximately 40 million square metres of ceramic tiles, the Company aims to optimize production capacity, continuously improve product quality, and reinforce the leading position of the Viglacera ceramic tile brand in the market.

The seminar concluded with highly positive feedback from participants regarding the quality, design, and practical applications of Viglacera Tien Son's newly launched products. The event not only reinforced customers' confidence in the Company's manufacturing capabilities, brand reputation, and long-term development strategy, but also opened up new opportunities for long-term cooperation, enabling all parties to work together in bringing high-quality products closer to the market.

Three Flows Shaping "The Next Flow – Moving Forward, Together"

Through this event, Viglacera Tien Son once again reaffirmed that three defining flows will continue to serve as the Company's guiding principles throughout its future journey.

The first is the flow of pioneering innovation, brought to life through new products, advanced technologies, and an unwavering commitment to continuous innovation in order to lead the ceramic tile industry's evolving trends.

The second is the flow of sustainable development, built upon continuous investment in manufacturing, production line modernization, and the development of an increasingly comprehensive building materials ecosystem.

The third is the flow of commitment and partnership, a core value that has underpinned Viglacera Tien Son's growth throughout its journey, ensuring that every innovation is ultimately aimed at delivering greater value to customers and business partners.

The convergence of trust, innovation, and aspirations for growth at "THE NEXT FLOW – MOVING FORWARD, TOGETHER" marks not only the beginning of a new chapter for Viglacera Tien Son but also an inspiring starting point for the Company and its nationwide distribution network as they pursue even greater ambitions together. United by partnership, mutual commitment, and a shared vision of sustainable prosperity, they move confidently toward the 25th anniversary of Viglacera Tien Son JSC./.